Unifying creative vision and live operations into adaptive guest experiences
Seamlessly uniting technology and storytelling to power next-generation immersive destinations.
Seamlessly uniting technology and storytelling to power next-generation immersive destinations.
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Creative Tools —
From storytelling to live operations, we empower destinations with tools to create worlds that adapt to every guest in real time.
Storytelling engine
Replayable logic
Rapid content updates
Guest Personalisation
Cross-Venue Continuity
{01}
Creative Tools —
From storytelling to live operations, we empower destinations with tools to create worlds that adapt to every guest in real time.
Storytelling engine
Replayable logic
Rapid content updates
Guest Personalisation
Cross-Venue Continuity
{01}
Creative Tools —
From storytelling to live operations, we empower destinations with tools to create worlds that adapt to every guest in real time.
Storytelling engine
Replayable logic
Rapid content updates
Guest Personalisation
Cross-Venue Continuity
{02}
Operational Layer —
Our platform connects show control, ticketing, and devices into a single system that responds live to guest behaviour.
Easy system integration
Live orchestration
Staff/performer cues
Commerce links
Operational data
Behaviour tracking
{02}
Operational Layer —
Our platform connects show control, ticketing, and devices into a single system that responds live to guest behaviour.
Easy system integration
Live orchestration
Staff/performer cues
Commerce links
Operational data
Behaviour tracking
{02}
Operational Layer —
Our platform connects show control, ticketing, and devices into a single system that responds live to guest behaviour.
Easy system integration
Live orchestration
Staff/performer cues
Commerce links
Operational data
Behaviour tracking
{03}
Enterprise Scale —
Built for enterprise resilience, our modular architecture connects across venues, enabling consistency, flexibility, and growth.
Multi-site deployment
Cloud governance
Unified guest data
API-first frameworks
Enterprise support
{03}
Enterprise Scale —
Built for enterprise resilience, our modular architecture connects across venues, enabling consistency, flexibility, and growth.
Multi-site deployment
Cloud governance
Unified guest data
API-first frameworks
Enterprise support
{03}
Enterprise Scale —
Built for enterprise resilience, our modular architecture connects across venues, enabling consistency, flexibility, and growth.
Multi-site deployment
Cloud governance
Unified guest data
API-first frameworks
Enterprise support
Ready to start?
Ready to start?
Ready to start?
Popular Queries
faq
Quick and clear answers to your key questions
Get clarity on what we do, and more below›
Popular Queries
faq
Quick and clear answers to your key questions
Get clarity on what we do, and more below›
Popular Queries
faq
Quick and clear answers to your key questions
Get clarity on what we do, and more below
What is the Wildcraft Engine™?
Wildcraft will be an Experience Operating System that connects storytelling, operations, and guest data so attractions can evolve in real time.
Who is the Wildcraft Engine™ for?
We will work with theme parks, family entertainment centres, immersive studios, and destination operators who want to deliver adaptive, replayable experiences without relying on expensive one-off builds.
How will the Wildcraft Engine™ be different from existing systems?
Unlike ticketing providers or show-control platforms, Wildcraft will not replace what operators already use. It will integrate with existing systems and add the missing intelligence layer: creative logic, guest personalisation, and cross-venue scalability.
When will Wildcraft Engine™ be available?
The platform is in development and is scheduled for early adopter pilots in 2026 with selected partners, before expanding into a wider rollout.
How can operators work with you now?
We are onboarding early partners who want to co-develop pilots, shape the roadmap, and gain first access to the system once it launches.
What results should operators expect?
Wildcraft is being designed to help increase repeat visitation through replayable content, boost per-capita spend by linking retail and F&B to guest achievements, reduce integration costs compared to custom one-off builds, and scale easily from a single site to global portfolios.
What is the Wildcraft Engine™?
Wildcraft will be an Experience Operating System that connects storytelling, operations, and guest data so attractions can evolve in real time.
Who is the Wildcraft Engine™ for?
We will work with theme parks, family entertainment centres, immersive studios, and destination operators who want to deliver adaptive, replayable experiences without relying on expensive one-off builds.
How will the Wildcraft Engine™ be different from existing systems?
Unlike ticketing providers or show-control platforms, Wildcraft will not replace what operators already use. It will integrate with existing systems and add the missing intelligence layer: creative logic, guest personalisation, and cross-venue scalability.
When will Wildcraft Engine™ be available?
The platform is in development and is scheduled for early adopter pilots in 2026 with selected partners, before expanding into a wider rollout.
How can operators work with you now?
We are onboarding early partners who want to co-develop pilots, shape the roadmap, and gain first access to the system once it launches.
What results should operators expect?
Wildcraft is being designed to help increase repeat visitation through replayable content, boost per-capita spend by linking retail and F&B to guest achievements, reduce integration costs compared to custom one-off builds, and scale easily from a single site to global portfolios.
What is the Wildcraft Engine™?
Wildcraft will be an Experience Operating System that connects storytelling, operations, and guest data so attractions can evolve in real time.
Who is the Wildcraft Engine™ for?
We will work with theme parks, family entertainment centres, immersive studios, and destination operators who want to deliver adaptive, replayable experiences without relying on expensive one-off builds.
How will the Wildcraft Engine™ be different?
Unlike ticketing providers or show-control platforms, Wildcraft will not replace what operators already use. It will integrate with existing systems and add the missing intelligence layer: creative logic, guest personalisation, and cross-venue scalability.
When will Wildcraft Engine™ be available?
The platform is in development and is scheduled for early adopter pilots in 2026 with selected partners, before expanding into a wider rollout.
How can operators work with you now?
We are onboarding early partners who want to co-develop pilots, shape the roadmap, and gain first access to the system once it launches.
What results should operators expect?
Wildcraft is being designed to help increase repeat visitation through replayable content, boost per-capita spend by linking retail and F&B to guest achievements, reduce integration costs compared to custom one-off builds, and scale easily from a single site to global portfolios.
Still looking for answers or need a good chat?
Our team will guide you through how everything works, products, tech, solutions and more.
Anything left out?
Anything left out?
Anything left out?
Wildcraft Journal
blog
Building immersive futures
Updates on our technology, partnerships, and vision for the next generation of destinations.
Wildcraft Journal
blog
Building immersive futures
Updates on our technology, partnerships, and vision for the next generation of destinations.
Wildcraft Journal
blog
Building immersive futures
Updates on our technology, partnerships, and vision for the next generation of destinations.
Monday, September 29, 2025
Written by
Wildcraft Group
Wildcraft Group Transitions to Technology-First Focus
Company developing Wildcraft Engine™, an Experience Operating System designed to redefine how immersive destinations are created and operated.
Wildcraft Group transitions to a technology-first strategy after discovering first-hand the gaps in building its own immersive destination. The company is developing Wildcraft Engine™, an Experience OS with Industry 4.0 hardware to power adaptive attractions.
Wildcraft Group Transitions to Technology-First Focus
Company developing Wildcraft Engine™, an Experience Operating System designed to redefine how immersive destinations are created and operated.
Wildcraft Group Transitions to Technology-First Focus
Company developing Wildcraft Engine™, an Experience Operating System designed to redefine how immersive destinations are created and operated.
Monday, March 31, 2025
Written by
Wildcraft Group
Wildcraft Group Establishes UK Presence
Company targets London–Manchester corridor for flagship immersive destination
Wildcraft Group has established a UK presence, shifting development from Switzerland to the London–Manchester corridor, where it is planning its first immersive destination and expects to confirm a site in 2025.
Wildcraft Group Establishes UK Presence
Company targets London–Manchester corridor for flagship immersive destination
Wildcraft Group Establishes UK Presence
Company targets London–Manchester corridor for flagship immersive destination
Tuesday, March 26, 2024
Written by
Trevor Kincy
Beyond the Fairground
How Immersive Storytelling is Transforming the Traditional Theme Park Model
Wildcraft Group is rethinking theme parks from the ground up—designing immersive, guest-driven worlds that evolve through agency, story, and interactivity.
Beyond the Fairground
How Immersive Storytelling is Transforming the Traditional Theme Park Model
Beyond the Fairground
How Immersive Storytelling is Transforming the Traditional Theme Park Model
Join the Wildcraft Library
Join the Wildcraft Library
Join the Wildcraft Library
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Ready to create your world?
Build it with Wildcraft.
Join our early partners shaping the future of immersive destinations.
Ready to create your world?
Build it with Wildcraft.
Join our early partners shaping the future of immersive destinations.
Ready to create your world?
Build it with Wildcraft.
Join our early partners shaping the future of immersive destinations.